Small business website owners often encounter with an array of choices to make. Let’s take a few examples:
– Should you hire a web professional?
– Should you try and do a business yourself?
– Is it an option to go for one of those website builders that’s advertised all the time on TV?
In this article I’m going to show you the advantages and disadvantages of each of the above points.
Hire a web professional
If you have serious intentions to have a successful website that would work for you and not against you, you need to consider an idea of hiring a professional webmaster who would help you get your company’s website online. Have you heard about “the halo effect”? The way a website looks and works has a strong impact on our general perception of the company or individual.
That is why, professionalism and expertise of webmasters is invaluable. They can help you make the right choices concerning colors, sizes, shapes, layouts, fonts, etc. if your website doesn’t function at a high level, your prospects can be disappointed and repelled. As it often happens in practice, many small business owners have very unrealistic expectations about doing their business online. Some people come to wrong conclusions on hearing numerous stories of other entrepreneurs who manage to earn a fortune overnight because they have a website. They also expect the same results and in the same period of time. But these are quite unrealistic expectations. Your webmaster should be able to give you a basic education in the ways of the Internet. You may be surprised but a bigger part of small business owners are not schooled in the online world at all.
Why not do it yourself?
At the beginning of the carrier most of small business owners think of creating a project themselves. It’s not that simple I should say. Besides, as practice shows, most people simply underestimate the complexity of doing-it-yourself projects. It does require time and effort. Sooner or later you will see that what you didn’t know overweights what you know about Internet market. It doesn’t mean to say that you can’t learn. Of course, you can and you will if you’re ready to spend long hours learning and browsing online tutorials and guidelines. But it’s all about valuable time. If you have, this option might be good for you.
Website builder service
These commercials are advertised everywhere. Can it be the way for you? Would it be the best option? Yes, it’s an option and for some businesses probably the best one. But you should think about this. If you start with a low startup cost type website, it would be difficult to develop a good reputation in the future. It goes without saying that you’re the one who is going to make a decision, but i would recommend you to proceed cautiously.
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