Web designer should be able to perform several tasks. Just designing website appearance is not enough. Web designers take part in writing the front end code. And for this reason, they are responsible in deciding the SEO capability of the website as well. Unfortunately, there are web designers who don’t use all the benefits of this subject and fail to effectively optimize their websites. However, this article may be very helpful for those who want to improve their web designer’s SEO skills.
Focus on making the code attractive
Working with the front end of the site, make sure that you use semantic code. The contents of a website can be easily read and better indexed, if you use descriptive tags to structure your website. Besides, using descriptive tags and creating a proper structure will make your website much easy, clean and clear.
Use a sensible number of keywords
Keywords are the words that one uses to describe its content. It’s important that they appear in your tags, headings, URLs within your web page. It’s also essential to spread them within the body of your content but not overstuff it.
Avoid using flash-based navigation
A Flash based drop down menu may look really attractive, but it’s highly advisable to avoid such navigation. Search engines are not able to read movement on the site, including Flash apps. Thus, you can be sure, if you insert any links in such navigation menu, they won’t be read by search engines.
Put some effort to create unique page titles
Your website should have a unique title attribute. As a rule, one and the same title used for each page of the site confuses search engines and they consider that all your web pages have the same subject.
Use descriptive link
Links play a crucial role. Search engines give a significant importance to the links. Therefore, it’s a good idea to use a best descriptive word or phrase. As an example, if you were giving your visitors links for tutorials about HTML code, it would be more sensible to write “Learn more about HTML code” instead of just “Learn more” or “Read more”.
Once you’ve made a decision to either use “www” at the beginning of your URL or not, stick to it. The exception would be its bad impact on ranking of your website. If that’s the case, you can play it with for better website performance in major search engines.
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