Search engine friendly web site design

A big number of seo professionals interpret the term “search engine friendly web design” differently. Some experts believe it’s about crawlability. They care about how well the content is accessible to the commercial web search engines. Other seo experts see the whole concept of search engine optimization in indexation. They tend to include all web pages in a search engine index.

However, the question still remains, what exactly is search-engine friendly web design?

From the first sight, you might have an impression that the definition “search-engine friendly website” is a type of a website that’s been created and programmed to rank well in the commercial web search engines.

However, if you look more attentively at this definition, you will see that it’s somewhat misleading. When companies inherently create a website, they don’t create it for the search engines. As a rule they design websites for those people who use search engines to find the needed information. Eventually, it’s the end users who are going to purchase products and services, not the search engines.

Same for the people who program commercial websites. Their main objective is to satisfy the target audience which is web searchers. Still, the human aspect is missing. First thing first, no matter what, the site should always be created and programmed with a user in mind. Thus, I believe that the definition of search engine-friendly website describes a user-friendly website that is well visible among other commercial websites  in the search engines.

In addition, I strongly believe that the expression “search-engine friendly” that the team of designers, developers, copywriters and seo experts work together to satisfy the requirements of search engines. Those pages that are created purely for ranking have no value for the customers. Thus, search-engine friendly websites have to satisfy a lot of groups such as web searchers, website owners, and search engine spiders.


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