Frankly speaking, one can find multiple reasons to redesign a website, but if you aren’t involved in IT sphere and can’t claim to be a specialist you won’t even realize that your website needs one. Are there any ways to whether it’s already high time to change the design? Let me share with you some of my ideas.
First thing first, I would start with browsing the Internet and checking other websites to see whether they look more stylish and modern. The aesthetic look of the site is very important in order to attract customers and traffic to the site. If you don’t pay enough attention to this aspect, you will lose your prospects on a regular basis.
If your website has been created several years ago, it’s probably outdated by now and not that attractive for customers. Hence, it’s high time to take care of website usability. If you’d like to set your business before the rest of companies, build a recognizable branding style and increase customer loyalty, you definitely need to have your site redesigned.
Modernity dictates its own conditions today. Thousands of users all over the world are willing to access web resources using their cell phones and other portable devices. Hence, web design techniques have to become more advanced in order to meet their needs. Old graphics may contain a lot of unnecessary HTML code that slows down loading time of your website. New techniques used to write CSS codes will help to develop websites as flexible as it’s only possible. Thus, if you’d like to increase the availability of your site, it would be proper to get a new custom web design.
If your website is originally oriented on sales, you must be applying modern SEO techniques to achieve higher ranks in the search engines. Modern specialists know how to optimize the sites to make it easy for the search engines to index them so that they have good visibility on the Internet. If your website was developed several years ago, it might not comply with modern standards and have very low rankings.
Another reason to go for a new custom web design is Content Management. A few years down the road in order to make amendments to the content one had to know HTML code to be able to re-write it. Today it’s not that difficult. Modern content management systems make editing process simpler and more user-friendly. All you have to know is how to use text editor. With this knowledge even inexperienced administrators will be able to add new pages, change images, texts and other media material, edit the content and update the look of the site.
As a recommendation, I‘d also give you an advice to talk to your designer and ask him to make as little changes as it’s only possible to URL links. For all this time it’s successfully been functioning and received a lot of organic links which positively affect rankings of the site.
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