Logos are all around us. What’s their main purpose? A logo is a visual reminder of the company or a product. The clients perceive logos as the point of recognition while designers consider logos as the challenge of incorporating clients’ ideas into a single graphic. No wonder that logo designs are in high demand today. Every existing business must have a website to support and represent their product, service or a company. There have never been so many logos before as we have now. The question is, how to create something that would look outstanding and different? Let’s view the basic principles of creating a logo and share some tips that would help you to create an effective logo.
1. Investigate your target audience. Remember, that a logo is not just a nice picture, it’s got to convey a certain message. As a designer you need to design something that would develop a company brand and communicate with your clientele. Thus, it’s important to make research of the prospects before thinking about design. Besides, you absolutely have to involve your client right at the beginning because your understanding of his or her brand and concepts may be different to theirs.
2. Dip yourself into the brand. Right from the start, before you sketch your ideas for a logo, take some time and look at the previous version. Try to figure out what a logo represents and what’s missing. Then make up a list of the “dos” and “don’ts” and start to create your project.
3. Don’t let your clients take control over you. You shouldn’t do exactly what your client is telling you. Take a look at the client’s brief and ask him questions. All the cliche phrases should be explained. Set the realistic goals and find out what exactly can help you to convey business concept.
4. Sketch it out. Understanding the needs which a client wants to convey, you can take a piece of paper and a pen and draw the first sketches. Don’t get into the urge. Sketching is an important stage of designing a good quality logo.
5. Inspiration is important. If you lack inspiration, don’t be afraid to search for ideas in. You can look in the dictionary, thesaurus for keywords or search Google images to get inspired. If you have your own sketchbook, you can suddenly find an unused idea that would perfectly suit your current project.
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