18Jan

0

How colors help make websites successful

You may dismiss the importance of colours in web design, however you should know that they play a crucial role in creating the right impact on your prospects. The site can be green, it might as well be red; does it matter? Whilst I was thinking about this question, I’ve come to the conclusion that the color can actually make a big difference and express something absolutely different to your target audience. Every color and its tone has got its own psychological effect. And this article will tell you about the influence of colors on a human being.

There is actually a lot of stuff that a human being can get excited with. One of the most effective ways to excite someone is to produce a thing in red color. It’s scientifically proved that a person who lives in a red room has a higher heart rate and blood pressure compared to a person who lives in a room with green or blue walls. Red color quickly excites human senses. For the same reason most fast food companies choose red color as their main or secondary color. As an example, think of such companies as Coca-Cola, McDonald’s, Pepsi, Burger King, Kentucky Chicken, etc.

Colors stimulate our senses. They can motivate us to do certain things, increase our appetite, make us feel warm or tranquil. Though, there are much more to colors in web design than just an emotional factor. Colors have a great impact on human beings. Ok, Las Vegas is another great example. People use a lot of red lights in that city. Red colors propel people to take decisive actions and feel more powerful while blue colors often encourage them to think. Have you seen the caution signs? As a rule, they are also in red.

Mixing colors is another good practice. However, you should be very careful when mixing the colors to not overdo the image of the site. Very complementary colors may have a bad effect on people’s eyes. A great example of mixing complementary colors is the Pepsi logo. Red and blue colors are separated by a big layer of white. This logo looks very vivid and eye-catching.

When selecting colors for your website don’t forget about culture differences. One and the same color can easily mean different things in different countries. Therefore, if you don’t want to mislead your customers and create the right impression, carefully learn about the culture of your target prospects right at the beginning.

Comments

Why Jet Peppers?

Read more about us and our services
  • We are Jet!

    Our team is comprised of professional experts with long-term experience in IT industry. If you're looking for iPhone App Developer , WordPress Designer , WordPress Developer or just a Custom Web Design We know how to create an effective and visually appealing project to suit your business needs.

  • We are Peppers!

    Quality is a “must” criterion in our work. Everyone is looking for cost-effective and professional design and development services but only a scarce amount of companies can actually guarantee a good outcome at reasonable prices. We can create an innovative and unique project that will definitely capture the eye of any visitor!

  • We are Professional

    We’ve accumulated a proper expertise about the market trends and technologies so that your project can comply with modern high standards and at the same time entice new customers on a constant basis. Besides, we are always ready to give you a professional advice in case you have any queries!

  • We are Affordable

    A growing number of companies has led to a huge competition on the Internet marketplace. In the present world, an original touch and unique characteristic are those factors that can place any online business right ahead of the rest. We understand business specifications and can comfortably fit your budget!

Get Started Now

Step Forward — Go Peppers!

Contact us and get a free quote! We will get back to you immediately to discuss the details!