15Jan

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Drive your customers your way online

You’ve listened to qualified professionals and other successful business owners. And now you’ve developed a website with functionality one could only dream about. You’ve set an engaging blog. You’ve got a social media by creating Facebook and Twitter pages. You’ve also given your customers the tools to simplify their lives such as scheduling, online appointment, customer support and payment processing. Now it’s time to see the results. You sit back and wait. You wait and wait but the traffic doesn’t meet your expectations.

How could this happen? Why do people not interact with you online instead of getting in touch with your company over the phone? You might not have heard but there are several effective steps that you can take to encourage your prospects to visit your website again and again and again.

Get your prospects to the website

First thing first, make sure that you regularly update your website, blog and other social media properties and provide your customers with valuable content on a regular basis. If you want people to spend time on your website, it’s got to be worthwhile and valuable for them. This all means that you will have to continuously implement new ideas, offers and functionality to help your prospects to achieve their goals and escape all their problems.

All existing companies are interested in attracting new prospects. That’s the most popular topic and very often the main focus of all their marketing efforts. All the elements on the site should interact and transact with your business online.

Give them awareness

Now step back and imagine if you were a customer, try on his/her shoes. Think of all your customers, those ones who visit the Internet on a regular basis and those who are not tech-savvy. How would they find out about your website and its new and cool features? How do you inform your customers about newly developed functionality? You can’t expect people coming to your website on a daily basis unless you provide them with quality goods and services. There is a variety of tools that you can use to make your visitors aware of your website. They are newsletters, e-mail messages, signatures, etc. Make sure to emphasize your attention on new features in the message so that people are interested to check them out.

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