If you build a website, will your targeted audiences come to it? It totally depends on how visible your website in the major search engines and how easy it is to navigate. There are several choices for establishing a website for your website:
1) You can build a website yourself by learning HTML and translating your word-processed documents to the Web. If you’re a novice web administrator, you can get some books available or read online guidelines and tutorials about how to do this;
2) You can ask your service provider to help you. Some can find you a free program to download and use it for your personal needs;
3) You can hire a professional web designer or web design company.
Whichever way you decide to set your website up, you need to thoroughly think it over before you begin. First thing first, you need to learn the competitive market and browse other business websites. Select websites that you like and don’t like. Can you see what elements make one site more attractive compared to the other one? What type of websites look appealing to you and eye-catchy? What elements make you want to dig deeper or force you to get away from the site? Can you recall a website that got to you? Check out the sites of your competitors or those in a similar business and analyze the tools they used to attract visitors.
The business owner should look at his website from the lens of his visitors’ eyes. Before you actually start to construct a website, think of the tasks that the site should accomplish and how you expect it to do.
Do you picture your website on different screens – small and large? There are many screen sizes – from fourteen-inch screens to the giants screens. Thus, it’s a good idea to create a design for a mid-sized screen.
The site should be easy to modify. You won’t be able to keep your prospects interested if the site will provide obsolete content. Any good site needs to be updated and refreshed on a regular basis. There should be something interesting and useful on every page.
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