Building a successful blog

Today many businesses are using blogs to get connected with their customers and promote their products and services online. After figuring out all nuts and bolts that are required to put a blog together, there are still not that small things you might want to know.

A lot of work

If you want to have a dynamic, always fresh and effective blog, you need to spend more than a few minutes to put it together. Even if all you need is a simple and modest website, you still need to commit yourself to development process, if not every day, then at least several times per week. A blog with outdated information and obsolete images will only make your visitors wonder what’s the point of such blog.

An ideal variant is to update the content on a daily basis. If you have no time to write blogs every day, stick to the rule to post a minimum of three blogs per week. A blog requires working and a lot of attention. If you doubt you will have time to maintain it, you may want to rethink even starting up one in the first place.

Any corporate blog should incorporate a “comments” feature under each posting. The purpose of the blog is to bring the customers in, but you must be ready for any type of commentary. Some of them may be quite inflammatory and offensive. Most blogging software enables website owners and administrators to monitor the commentary before they’ve actually posted to the site and submit them. Such feature will save you the frustration.

Add features to make a blog more valuable

When checking corporate blogs, you’ve probably noticed that the most interesting and eye-catching blogs are those ones which include not only the standard corporate information, daily postings and commentary, but also some editorial features which make it worthwhile for prospects to visit a blog. Widgets is a great engaging and attractive feature to use to the blog. Check out the site Widgetbox. It’s got thousands of free widgets that could be adapted to your business blog.


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