If you’re in charge of your small sized business, search engine optimization and inbound marketing, you’re not alone here. According to the research, on average small business owners spend about 20% of their income to handle SEO and internet marketing campaign. Therefore, it’s essential that marketers concentrate carefully on the strategy they work out. It’s got to be well-planned and effective. In this article I’m going to share with you the abbreviated 5 steps that would lead you to effective marketing online.
1. Google – for the reason that more than 80 % of all searches are conducted via Google, you need to focus SEO effort on this particular search engine. If we compared Yahoo and Bing, they are less important, but still play an essential role for search engine marketing.
2. The choice of keywords – When thinking of keywords, pick the words that are relevant to your business and easily ranked for. If it’s possible, use “long-tail keywords” because as a rule they are less competitive.
3. Content is a key – Prospective customers would feel more comfortable buying from you if you manage to establish yourself as a thought leader. To do that, you should create an extraordinary and interesting content. Your website is expected to be a place where people could find the answers on all their questions.
4. Social media – Today it’s important to use all possible methods to achieve high rankings in the major search engines. Focus on three most popular social media venues which are Facebook, Twitter and LinkedIn. However, remember, it’s important to be real and communicate with your prospects rather than just push your products.
5. Landing pages – Everything that one is doing to draw traffic to the site, from improving seo rankings to generating the content comes to a head in the landing page. It’s important to be able to generate leads in a way so that people can’t escape from the site without leaving their personal information. That’s an effective way to entice a bigger number of customers to the site.
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